Marmite - is it 'Horrid' like Henry or 'Perfect' like Peter?


Horrid Henry takes over the supermarket shelves in September 2009, appearing on 2 million branded packs of Marmite (250g jars). With individual 'Horrid' and 'Perfect' labels, featuring Tony Ross's much loved illustrations of Horrid Henry and Perfect Peter, this promotion vividly captures the love it/hate it appeal of Marmite.

Each special Horrid Henry Marmite pack contains a code for a free audio book download, from There are five book downloads available, each written by Francesca Simon and read by Miranda Richardson: Horrid Henry, Horrid Henry's Underpants, Horrid Henry's Stink Bomb, Horrid Henry and the Football Fiend and Horrid Henry Robs the Bank. The promotion has been funded by Unilever, Reading For Life and Orion Publishing. Visit for further details.

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